Modern advertising is a leech upon the intelligence of our race. It is a satire and insult that constantly grows, seeking and discovering new and less obvious ways to soak our eyes and ears with pointless babble - intent on indelibly guiding our feet through the gaping doorways of eager strip mall outposts. There is no real purpose, no true desirability or necessity in the product-pushing. It has become a race of ill-timed humor and concocted catch phrases. It is a competition of mindless jingles and ridiculous slogans; a string of musical notes in pseudo-song that thickens the radio waves and saturates television speakers. When a new idea becomes successful, businesses rush into the cloning process, hoping to capture some slight piece of the present pie.
We are slapped across the face with meaningless images and symbols. It is nearly unavoidable. The motivating factor behind marketing method and innovation is to prevent the audience from fabricating their own opinions. Our decisions are already made for us in the commercial form of media propaganda. It sings to us daily and laughs at us nightly. It is a plague that leans toward mankind's assimilation. The individuality that ideally defines us has become slave to a faceless conglomeration of greed.
The darkest part behind it all is the simple truth that it works. Our desperate public readily eats from the hand of corporate campaigning with the wanton giddiness of a lovestruck teenage honeymoon. We abidingly ask for more, finding ourselves more and more deeply reliant on the convenience provided for us through cathode ray tubes and worldwide spider webs.
Boardrooms rumble with heady chuckles as executives watch their numbers soar. Money exchanges hands among the elite professionals who have come to expect success from their fancy marketing divisions. An increasingly distant society, with its middle and lower classes, buys into commercialism the only way it knows how - from paycheck to paycheck. Service and quality are no longer the standard way to edify the reputation of a business name. This is done through the sly media outlet of advertising - a strange world where integrity and responsibility equate with coercion and manipulation, and numbers have learned how to count themselves.
[This is a rant of mine regarding the current advertising and marketing situation. Although we are all children of the media, it is my wish that we begin to think more for ourselves, and prevent corporate contrivances from trying to make our decisions.]
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